Open Day


Welcome to the Target Servers Plus 20th Anniversary Open Day 2018

Welcome to our Open Day 2018 post-event website.

As ever, the Open Day centered around providing attendees with great value; the ideas, advice, contacts, new products and brands that would make the long trip so many of you made and the time out of your business well worthwhile.

But this year was special - we're celebrating our 20th anniversary. So we had to pull out all the stops to make it a day to remember - and, if the feedback we've received is anything to go by, we did just that. A record 43 exhibitors, 16 workshops, 8 awards, 400 meals and over 300 attendees across 2 floors at the Cedar Court Hotel in Bradford.

Some of the day-time highlights included the UK trade's first glimpse of the much-anticipated RTX2070 graphics cards (courtesy of Gigabyte), a fight-to-the-death gaming tournament, no less than THREE brand launches (ThermalTake, Linksys and ECS), a busier than ever Enterprise Zone, and the return of the Smart-Home Zone. But the Open Day was far from over...

The evening's proceedings kicked off with a gala dinner for customers, exhibitors and Target staff, followed by a special edition of the ShopTalk National IT Reseller Awards, then what can only be described as controlled chaos courtesy of professional entertainer, Chrissy Bray (helped along, no doubt, by an all-night free bar!).

It was one to remember (for those who can’t, maybe the photos in our Gallery pages will jog your memory!) and – as so many of you have said – how do we top it next year? At this point we really don’t know, but we say that every year and it just seems to get better and better.

That's down to everyone who takes part – our customers, exhibitors, presenters, and of course the Target team - who create a unique atmosphere and make it such a great event.

We’re already wrestling with the challenge of how to top it next year, but for now, thank you, you've made our 20th better than we could have imagined.


Was it any good?

It's always nice to receive a compliment, but the number of people who have had good things to say about our 20th Anniversary Open Day has been overwhelming. Below is a selection from attendees and exhibitors - thanks to everyone for their kind words.

Previous Open Days


Jon Bentley was our afterdinner speaker

As well as the general exhibition this 2017 featured special Zones - dedicated spaces to showcase key products and services. A Gaming Zone for all the systems builders and players. A Smart Home Zone for all interested in this breaking business opportunity. And an Enterprise Zone for everyone interested in B2B IT products and services. Whoever you are there was an abundance of things to see and do.

Culminating in a packed dinner with guest speaker, The Gadget Show's Jon Bentley, the whole day proved a massive hit - and something to make bigger and better in 2018!

To see highlights of last year's Open Day, click here.


Robert Llewellyn was our afterdinner speaker

The VR-tastic exhibition saw no less than three exhibitors, Gigabyte graphics and motherboards plus XFX, demonstrating the latest Virtual Reality technology, whilst E-Blue staged a multi-team contest of the new “Unreal Tournament”. Biostar showcased an overclocked water-cooled PC. NightWatcher demo’d robotic CCTV. Shield were embroidering workwear while-u-wait...

Google were on hand to advise one-to-one on using Adwords, Amazon on being a merchant and using their fulfillment services. BCMS were advising on how to sell your business. St James's Place Wealth Management on pensions and investments. GfK and Context were advising on upcoming trends and what's expected 'hot' for this Christmas.

Workshops saw Amazon and Google headline our billing with talks on becoming a merchant and using Adwords, whilst ShopTalk, GfK, Context World, KitGuru and Baltic Training gave fantastic insights and ideas to benefit attendees’ businesses.

To see highlights of the 2016 Open Day, click here.


Dennis Taylor presented the 2015 ShopTalk Awards

After a full-day's hectic programme of workshops from the likes of Google, GfK, ACAS, as well as our own all-new ShopTalk workshops, attendees were treated to a great evening that saw former World Snooker Champion, Dennis Taylor present the ShopTalk National IT Reseller Awards. And after that he gave nearly an hour's worth of hilarious anecdotes and stories from his professional career. The exhibition provided a lot of entertainment too, with attendees competing for fastest lap on Project Cars, with varying degrees of success. Alongside global superstars like Microsoft, ASRock, BullGuard, Kingston and Three a whole wall of the exhibition was devoted to new products and gadgets available at Target.

To see highlights of the 2015 Open Day, click here.


Club3D Challenge a Pro Gamer Stand with Rouven Falkovitz

After a fantastic 2013 event, we were back at The Village Hotel for the 2014 Open Day. Alongside a record number of exhibitors (24 in total!) and all-new ShopTalk workshops centering on e-commerce, attendees were also treated to a number of special events - Q & A sessions with exhibitors, the rather over-subscribed 'Magic Box' talk about the massive opportunities available with NAS in the home, training sessions on the In-Store PC Builder, Microsoft Office and Refurbisher Scheme talks, Electrical Safety & not one, but TWO Cubbages presenting the Better Retailing session. After a day of information, products, networking & playing against an e-sports pro on the Club3D stand, the evenings events culminated in the second ShopTalk National IT Reseller Awards - and there were a few suprises in store there too! Click here for the full awards video.


Keith from Airedale Computers is presented one of the first ever ShopTalk National IT Reseller Awards by Senior Account Manager, Tim Eley.

Our fifteenth birthday and our first event at the excellent Village Hotel in Leeds. ShopTalk sessions ran throughout the day (see the videos on the 2013 Open Day site) for the first time alongside a full exhibition in the main hall. The after show party hosted the inaugural ShopTalk National IT Reseller Awards, with ten awards handed out to eight resellers on the night. The ShopTalk awards are the only awards exclusively for - and with winners voted for entirely by - independent IT resellers. It was also the only awards presentation featuring references to Sonya's singing, Tim's moaning, or Scott's acting career. Click here to see the full video of the awards presentation or here to see the 2013 post Open Day site.


The first ShopTalk sessions to take place outside of Target HQ.

We'd planned to have a year off to focus on developing ShopTalk (and keeping our powder dry for our 15th birthday). The Windows 8 launch proved too good an opportunity to miss. Held off-site for the first time, we launched our very own ShopTalk training workshops with four one-hour sessions capped off with the results of our inaugural National Price Comparison. The after-show party included comedian, quiz, and casino.
To view the photo gallery for this event please click here 


The last to take place in a 'Dedicated Exhibition Centre', the 2011 Open Day saw the event finally outgrow Target HQ.

We expanded the training theme with the introduction of business training from HMRC, Bank of England, Business Link and others, specialist exhibitions in the main hall included digital home, virtualisation, and laptop and mobile phone repair workshops. The after show party - previously held at the local pub - was brought in-house for the first time with the "Target Arms" hosting a fully stocked bar, buffet food, pub quiz, pool table, Wurlitzer jukebox and comedian.
To view the photo gallery for this event please click here 


We extended the training theme with four separate rooms and presentations running throughout the day. Servers Plus had a stand for the first time and were supported by new exhibitors such as HP, Fujitsu and IBM.
To view the photo gallery for this event please click here 


Saw the launch of Tech Share and our Flexible Product Feeds. We introduced vendor presentations in the main hall and a separate Microsoft training room.


Our first Open Day to celebrate our 10th birthday. A marquee in the car park, vendor exhibitions, competitions, free drinks in the afternoon, and a free bar down the pub afterwards.